PhillyForce presents Mid-Atlantic Dreamin' 2023

By PhillyForce Association (other events)

Monday, May 8 2023 8:00 AM 6:00 PM EST

PhillyForce presents Mid-Atlantic Dreamin' a community-led conference for professionals with a passion for the Salesforce platform. Our goals this year are like previous years: To highlight speakers from the region and provide attendees with awesome technical content. We'll have sessions for Developers, Admins, and Architects on the Platform.

We'll also have sessions on non-profit content. Over the course of the day, we aim to elevate the skills and broaden the platform knowledge of all attendees by bringing together the best and brightest technical talent the Salesforce Community has to offer. Join us for a day full of fascinating presentations and speakers, breakfast and lunch, and a networking Happy Hour.

Exclusive conference and Salesforce swag, networking, and more are also included! Visit our website for info about speakers, sessions, details, and the local Community:

Become a Sponsor! Click Here to view UPDATED 2023 Prospectus

Tentative Agenda
8:00 AM - 3:00 PM: Registration Desk Opens
8:15 AM - 9:00 AM: Continental Breakfast/Networking/Visit with Sponsors
9:00 AM - 9:20 AM: Opening Remarks
9:20 AM - 10:10 AM: Keynote Speaker
10:10 AM - 10:20 AM: Mid Morning Break
10:20 AM - 11:15 AM: Session One (3 Tracks)
11:15 AM - 12:05 PM: Sponsor Speed Sessions/Demo Jam
12:05 PM - 12:55 PM: Lunch/Networking with Sponsors
12:55 PM - 1:45 PM: Session Two (3 Tracks)
1:50 PM - 2:40 PM: Session Three (3 Tracks)
2:40 PM - 2:55 PM: Afternoon Break/Visit with Sponsors
2:55 PM - 3:35 PM: Session Four (3 Tracks)
3:40 PM - 4:45 PM: Session Five (3 Tracks)
4:45 PM - 6:00 PM: Happy Hour

Current List of Topics and Speakers - Full details with timing to be posted at

  • Architecting For Analytics - Aaron Crear
  • How I Learned to Stop Worrying and Love Person Accounts - Andrés Catalán
  • Out-Of-Date Installed Package Risks: How Many Are in Your Salesforce Org? - Chris Bruzzi
  • LWCs, DevOps Center, and cMDTs Walk into A Bar, And It's Not What UXpected - Chuck Liddell
  • Innovate With the Commons: Salesforce Community Collaboration at Its Best - Cori O'Brien
  • Getting Started: Migrating Workflows and Processes to Flows - Dengyue Hamori
  • Untying The Knot: Enabling Reflection and Decoupling Dependencies in Apex - Jonathan Devlin
  • Salesforce For the People: Change Management and User Centered Design - Eliza Hammer Gage
  • How I Solved These: Implement Four Fast User Experience Upgrade Ideas - Michael Kolodner
  • The Ultimate Swiss Army Knife – How Custom Metadata Turns You in To Admin MacGyver - Michelle Hansen
  • Admins and SFDX - Mike Demaria
  • Get Hands-On Architecting Solutions - Melissa Shepard
  • Salesforce Data Migrations - Pratima Shrivastav
  • What's Wrong with our UAT Mindset? - Samantha Shain
  • Permission Granted! Navigating The Flightpath for A New Approach to User Permissions - Sandi Nuss Zellner
  • Grassroots Mobile Survey, An Affordable Mobile App - Patricia Perkins

Is there a hotel block of rooms?
The conference does not have a room block set up for overnight guests. However, there are several walkable hotel options from the venue, City Winery Philadelphia. Hilton Garden Inn Philadelphia Center City, Philadelphia Marriott Downtown & Home2 Suites

Is this part of Philly Tech Week 2023?
Yes, this conference is an affiliate event of Philly Tech Week 2023 presented by Comcast - to learn more about #PTW23 please visit:

NOTE: You can ONLY pay by credit card through this system for a ticket. We do not accept checks.


Platinum: Spekit + Valence
Gold: Breadwinner + Keysight Technologies + WithSecure
Silver: Fastcall + Metazoa + SalesPath+ + 10K

Tasting Room Sponsor: Resource Hero
Bar Location Spotlights: EigenX + Enable Consulting
Registration Desk: S-Docs
Swag Sponsor: Copado
Community Section Sponsor: HigherEchelon
Happy Hour Sponsor: Investigo


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